There will not be a full player wipe at launch.
The characters you are building now in alpha will not be completely wiped out at launch. We will be wiping some aspects of your characters, but not everything. In particular, we will be wiping items and money, but we won't be wiping most skill levels.
Why not wipe everything? Because alpha testing is hard. Putting a lot of hours into an alpha game that can and does change all the time is stressful! You deserve some reward for dealing with all the bullshit involved in alpha development.
So why wipe items? After years of alpha, there will be some players with billions in cash and assets, some of which came from bugs that slipped past us. That makes it very hard for a fun player-to-player economy to develop. That’s always a tough challenge, in fact, but wiping items and money is a basic foundational step that will give the economy a fighting chance at launch.
And remember: this is at official launch, which is still a ways away. We aren't even in beta yet!